Most PM tools replace
your judgement.
Frank sharpens it.
The AI thinking partner for product decisions that matter
Stop scoring ideas 1–5 and multiplying your guesses. Gather real evidence, challenge your assumptions, and build conviction you can defend to anyone.
How Frank works
Four steps from gut feel to grounded conviction.
Capture
Add what's on your mind. Frank keeps everything organized in one place.
Build the Case
Frank asks the hard questions. You bring the evidence — user feedback, metrics, and everything in between.
Compare
Two ideas. One choice. Your intuition becomes a ranked list — no scoring scales, no guesswork.
Ship & Learn
Mark it done. Reflect on outcomes. Every decision sharpens the next one.
Your thinking, structured
Frank doesn't decide for you. It helps you decide with confidence.
Challenge your assumptions with evidence
Frank guides you through targeted questions for each idea. Your answers become a clear evidence narrative — not a number on a scale.
Compare ideas one pair at a time
Pairwise comparison surfaces the tacit knowledge you've built from customer conversations, market signals, and lived experience — things no algorithm can access.
Get Frank's Take on your evidence
After you gather evidence, Frank summarises what you said and reflects it back. A second opinion grounded entirely in your own thinking.
Track how your thinking evolved
Ship, reflect, and learn. Your decision trail captures what you decided, why, and what happened — so every future call gets sharper.
Built for PMs who think for themselves
Not a roadmap tool. Not a scoring engine. A thinking partner for the hardest question in product: what should I build next?
Startup founders
Wearing every hat. No time to waste on the wrong thing.
Solo product managers
One PM, a hundred competing ideas, and stakeholders pulling in every direction.
Product-minded founders
Experienced enough to know gut feel alone isn't a strategy.
Free resource
Not ready to sign up? Start with the Decision Kit.
The framework Frank uses — as a free PDF you can use anywhere.