Frank.
Less noise.
More knowing.
Frank helps product managers make better decisions about what to build next. Gather evidence, test your thinking, and build conviction — not spreadsheets.
How Frank works
Four steps from idea to conviction.
Capture
Add features with a title and description. Frank keeps everything in one place.
Gather Evidence
Answer Frank's questions to build the case for each feature — user feedback, metrics, and everything in between.
Compare
Frank shows you two features at a time. Pick the one that matters more. Your intuition becomes a ranked list.
Ship and Reflect
See your impact/effort matrix. Mark features done. Reflect on outcomes and sharpen your next cycle.
Your thinking, structured
Frank doesn't decide for you. It helps you decide with confidence.
Evidence, not gut checks
Frank guides you through Socratic Q&A for each feature. AI Enhancement summarizes your answers into a clear evidence narrative.
Compressed pattern recognition
Pairwise comparison captures the tacit PM knowledge built from client feedback, hallway conversations, and lived experience — things no algorithm can replicate.
See the full picture
Your ranked features plot automatically on an impact/effort matrix. Filter by cluster, alignment, and effort level to spot your quick wins.
Close the loop
Mark features done and record what happened. Release Reflections build your decision trail and sharpen every future cycle.
Made for resource-constrained PMs
Frank is not a roadmap tool or a backlog tracker. It's a thinking partner that helps you decide what to build next — before you commit resources to building it.
Startup founders
Wearing every hat. No time to waste on the wrong thing.
Solo product managers
One PM, a full backlog, and stakeholders pulling in every direction.
Senior PMs with small teams
Experienced enough to know gut feel alone is not a strategy.
Make your next product decision with confidence
Free to start. No credit card required.
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