The framework Frank uses
to make better decisions.
Most product decisions don't fail because of bad ideas. They fail because the thinking behind them was never properly examined. Frank's Decision Kit gives you the structure to examine it — in whatever tool you already use.
What's inside
Four tools that work together to take you from first instinct to a decision you can stand behind — and help you learn from it afterwards.
Decision Journal
Capture the full context of a decision before you make it — options considered, constraints, your reasoning, and a confidence score that tells you honestly whether you're ready to commit.
Assumption Audit
Surface what you're taking for granted. Map every assumption your decision rests on, identify your killer assumption, and run a pre-mortem before anything goes wrong.
Evidence Tracker
Separate what you know from what you believe. Log every signal — customer interviews, usage data, support tickets — and name the gap between your instinct and your evidence.
Decision Log
Close the loop. Return 4-8 weeks after implementation and record what actually happened against what you expected. One honest insight per decision compounds into better judgement over time.
Who it's for
Startup founders
Making high-stakes product calls, often without a team to pressure-test your thinking.
Solo product managers
One PM, a hundred competing ideas, and stakeholders pulling in every direction.
Product-minded builders
Experienced enough to know gut feel alone isn't a strategy.
The manual version of Frank
Frank is an AI thinking partner that does this work automatically — gathering evidence, challenging assumptions, running pairwise comparisons, and closing the loop on every decision you make.
The Decision Kit is the same framework, in a PDF you can use in Notion, Google Docs, or wherever your workflow lives. Every time you use it you'll feel the friction Frank removes.
Try Frank insteadGet the free kit
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